Outsourced Affiliate Program Management exists to help merchants maximize sales through the affiliate channel. Greg Hoffman Consulting has the experience and the personal connections with the top affiliates in the major networks that can make a substantial difference in your affiliate program. We recruit, motivate and communicate with your affiliates and teach them how to promote your products. They trust us to bring them high quality merchants but we still need to prove to them that they will earn money by sending you traffic.

Read testimonials from merchants managed by Greg Hoffman Consulting. You can also read a few case studies from satisfied customers.

Affiliate Recruiting

We focus on the quality of affiliates, not quantity when building a program. There are hundreds of thousands of affiliates in each network but we are selective. We manually approve each application and look at several criteria including negative ratings, past history of violations, promotional methods and personal relationships. More than 75% of the affiliates we approve have worked with us in other programs. Our team is very proactive about getting to know as much as possible about our affiliates. We talk to them constantly on the phone, email, instant message or we communicate with them though our social media network. We also meet with them personally at industry conferences such as Affiliate Summit.

The GHC internal database of affiliates includes the largest group of mommy bloggers/deal bloggers in the entire industry. We have motivated them to be extremely active with sales when the products have mass appeal and true discounts. They love deals and they love working with us because we make it easy for them to make money.

Re-Launching Affiliate Programs

We have proven that an unmanaged, stagnant program can be brought to life with new sales very quickly. The gold in these programs is the untapped potential of your top performing affiliates that have not been properly educated, motivated or communicated with since they were approved. We get to know them and find out what tools they need for success. Contact us for an affordable quote to kick start your existing affiliate program.

Launching a New Affiliate Program

Before we talk about launching a new program, you need to read Greg’s Affiliate Management ebook, Affiliate Management for Ma, Pa and the Corporate Clueless. This gives you the basics of how and when an affiliate program should be launched.

It surprises prospective merchants to find out that affiliate marketing might not be the answer to all of their hopes and dreams. Affiliate marketing only adds sales to an ecommerce site, it does not magically create sales. Your site needs to have a solid, proven track record of conversions before affiliates will get active. Affiliate Marketing is also a long term investment that needs to be nurtured and cared for constantly. Merchants need to have realistic expectations on growth and return on investment. We tell everyone to give it six months to a year. Review our affiliate management checklist for details of what we do for your program everyday.

Contact us for a quote on launching your program on a major network.