Launch/Re-Launch Checklist

We will conduct a comprehensive audit of your existing and prior affiliates so we can pinpoint areas to improve and identify new opportunities. During the launch we will:

• Complete a market analysis to include current competitors
• Analyze main affiliate commission offer and cookie duration.
• Review Terms and Conditions, Begin to Police/Enforce Violators
• Review current landing pages linked to all creative banners and text links
• Analyze existing affiliate program marketing materials (Welcome Emails, Contact Information, etc.)

Ongoing Program Management Checklist:

• Affiliate recruitment – Quality, not Quantity!
• Monthly HTML newsletter to affiliate base announcing new promotions and suggesting ways to promote the company
• Periodic evaluation of current affiliate marketing materials and replace expired materials with new offers
• Ongoing market analysis of competitors
• Manual approval of all new affiliate applications
• Main support contact with all affiliates
• Monthly report on sales, traffic and trends
• Proactively working with new affiliates to help them start effective promotions
• PPC trademark monitoring through BrandVerity

Contact us for a quote on launching your program on a major network.