Case Studies

Merchants that work with GHC longer than four months no longer worry about their program. Our agency transparency, communication, affiliate outreach and ongoing program strategy gives merchants peace of mind and reasonable growth.

Results #1
Direct Gardening was on auto-pilot since 2005. Within 6 months, GHC motivated existing affiliates to get active and increase sales by 46%. Within 12 months, sales were more than 100% higher than the year before.

Results #2
Flirty Aprons launched in Q4 with instant success but it was Mother’s Day during the following year where the merchant broke all sales records. The affiliate channel, mostly bloggers, accounted for more than 40% of sales overall. In the following year, every month had significant growth over the previous year. There was no “off-season” because of a strategic plan devised by the merchant and the management team.

Results #3
GHC consistently recruits higher quality affiliates that can make an immediate impact. For example, Two merchants in the same category: Unmanaged Merchant A approved 213 affiliates within its first 3 months and only 24 quality partners. GHC Managed Merchant B approved 185 affiliates within its first 3 months and 104 quality partners. GHC recruited 4 times the top performers due to its extensive database of affiliates.

Results #4
Owner of Merchant X does not have time or resources to manage his own program but needs some type of affiliate relationship outreach to keep the program moving forward. This program grows approximately 18% in sales each month. The strategic path is slow steady growth.

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